More than a third of the top 1,000 cryptocurrency projects, including certain cryptocurrency and token companies, have not updated their websites with new information since 2023.
According to research May 1 released by blockchain marketing agency Guerilla Buzz, whose clients include CoinGecko and cryptocurrency exchange AAX, a frightening 35.8% of the top 1,000 cryptocurrency projects have failed to update their websites with new written content this year.
Additionally, only 49.7% of these 1,000 projects published more than two new articles by 2023, according to the report. According to Guerilla Buzz researchers, the idea for the comparative study arose from their observation that “many crypto companies do not prioritize a strong marketing foundation.” Instead of focusing on long-term organic growth, most of these companies are focused on “creating buzz for their token sale” and “opting for short-term accelerated growth”.
According to the paper, his research approach is “labor-intensive” but “straightforward”. First, researchers manually check the websites of the top 1,000 crypto projects to see if there are any blogs. They then examined how many articles were published in previous years and how many new blog posts were submitted in 2023.
Binance’s BNB chain is the clear blog leader among the top ten crypto projects this year, with 59 new articles published. With 12 and 36 new posts, Cardano ($0.392) and Polygon ($1.0010) are in second place.
According to the analysis, the free blog hosting site Medium emerges as the most preferred blogging medium for Bitcoin activity. This trend has reportedly continued since the coin offering boom earlier in 2017, when hundreds of new projects appeared overnight, many of which depended solely on single-page websites, white papers, and “lofty promises of a technological revolution”.
While Medium remains the platform of choice for many cryptocurrency-related blogs, it may not be the best choice for businesses seeking long-term growth. According to academics, these companies ultimately benefit Medium’s traffic and growth rather than their own by relying on the Medium platform.
“While Medium may be an obvious choice for cryptocurrency companies looking to generate buzz quickly due to their excellent on-page SEO capabilities and high domain authority, this focus on short-term gains may not be sustainable in the long term.”