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Blockchain Pioneer Acquires International Fashion House Blk DNM

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Stockholm, Sweden, June 7, 2023, Chainwire

ChromaWay to Integrate Blockchain Capabilities into BLK DNM, Pioneering Connected Modes, and Inspiring Responsible Industrial Behavior

A blockchain technology company headquartered in Stockholm ChromaWay today revealed its acquisition of the iconic Swedish-American fashion brand DNM BLK.

The acquisition is in line with the recent relaunch of BLK DNM as a community-based modern fashion house. This marks ChromaWay’s first acquisition of an established company for the purpose of implementing real-world decentralization: that is, creating positive behavior change, fairer access, and greater control by users in traditional industries.

  • ChromaWay’s blockchain capabilities will be integrated into DNM’s BLK strategy and products, the first meaningful use of the technology in vogue.
  • In pioneering ‘connected fashion’, BLK DNM will seek to inspire more responsible behavior in the industry.
  • The first technological innovations will be announced ahead of the reveal of the BLK DNM F/W 2023 collection

The first innovations revealed in the F/W BLK DNM 2023:

ChromaWay blockchain capabilities will be revolutionary integrated into DNM’s BLK brand and products. BLK DNM will consequently become a pioneer of ‘connected mode’ – the use of technology to create community and responsibility in fashion – marking the first significant use of blockchain technology in an industry that has not been appreciably affected by Web3 technologies.

BLK DNM will unveil the first stage of technological innovation built on ChromaWay’s relational blockchain ‘Chromia’ in the coming weeks. This will include both software- and hardware-based innovations built into the F/W 2023 BLK DNM collection, underpinned by the ethical and communal concept of ‘connected mode’.

Toni Collin, CEO of BLK DNM, and Henrik Hjelte, CEO and Co-founder of ChromaWay

Henrik Hjelte, CEO and Co-Founder of ChromaWay, commented: “BLK DNM is a brand with an ethical and decentralized mission at heart – it’s already a community without boundaries. Our aspiration to transform the fashion industry through innovation is natural. The imminent launch of DNM’s BLK technology will illustrate the power of our blockchain’s ability to create true behavior change in an industry that hitherto struggled to control its problematic environmental impact and embrace progress.”

Toni Collin, CEO of BLK DNM, commented: “Our industry needs to start looking towards innovation: the environmental impact of fast fashion is completely unacceptable, and at the same time, as the world becomes more digital, the concept of community is changing. That’s why BLK DNM joining ChromaWay is so exciting. The potential for this technology to create real change in fashion is well established, but no one else in the industry has used it in any meaningful way yet. Together, BLK DNM and ChromaWay built something truly unique and innovative. We will be able to reveal the first innovations soon.”

About ChromaWay

ChromaWay is an industry leader in blockchain technology and specializes in creating and deploying scalable, cutting-edge blockchain solutions for businesses and governments. The company, founded in 2014 and headquartered in Stockholm, Sweden, has been at the forefront of driving widespread adoption of blockchain technology. Its flagship product, the relational blockchain Chromia, enables developers to build decentralized applications (dApps) with a relational database model that offers unprecedented scalability and flexibility.

About BLK DNM

BLK DNM is a Swedish-American fashion brand specializing in timeless tailoring, leather and denim of the highest quality. Following its relaunch in 2023 as a luxury fashion house under the tutelage of new Creative Director Jessy Heuvelink, BLK DNM’s focus on enduring craftsmanship and aesthetic timelessness encourages customers to love and cherish every item across decades and across generations.

Contact

Fati Hakim
Fati.Hakim@ChromaWay.com

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