Building Strong Partnerships for Customer Success

Robotiq understands that offering robotic solutions requires more than technical expertise. It requires a network of trusted partners. Here we present the valuable collaboration between Robotiq and Olympus Controls.

In today’s dynamic business landscape, where customer satisfaction is paramount, forging strong partnerships has become an essential ingredient for success. Robotiq realized the transformative impact of collaboration from the start. With an unwavering commitment to providing excellent service and turnkey solutions for their customers, Robotiq has leveraged the power of strategic alliances to drive customer-centric innovation.

From the start, Robotiq understood that offering a complete range of robotics solutions required more than just technical expertise. This requires a network of trusted partners who share the same vision of empowering customers and pushing the boundaries of automation technology. One of the important partners on Robotiq’s side is Olympus Controls. By cultivating a strong partnership, Robotiq and Olympus Controls together provide unparalleled value and continuously adapt to meet the evolving needs of their diverse customer base.

Presenting Olympus Control

As an automation solutions provider specializing in component level sales, subsystems and turnkey solutions, Olympus Controls brings a wealth of industry expertise and knowledge to the table. Olympus Controls has been a Robotiq partner since day one.

When asked about their partnership, Bruce Hagerty, regional sales manager at Olympus Controls expressed his enthusiasm by stating:

“We are able to implement Robotiq solutions for the success and happiness of our customers.”

By leveraging Robotiq’s cutting-edge cobot technology and Olympus Controls’ high-tech mindset, they have become a trusted source for their customers.

This partnership goes beyond product sales. It includes a holistic approach covering the entire customer journey. From initial evaluation to making demos available, both organizations are constantly innovating and introducing new products to the market. As Bruce Hagerty mentioned:

“This commitment to progress and collaboration sets Olympus Controls apart from competitors who are not privileged to be partners with Robotiq”.

The journey with Robotiq and Olympus Controls over the last 15 years, marked by growth, innovation and customer-centric solutions. Through this partnership, the two businesses consistently differentiate themselves in the market, enabling companies to grow and achieve their automation goals.

More benefits from a strong partnership

The stronger the collaboration between all stakeholders, the more significant the benefits will be.


One of the key benefits of a strong partnership is the ability to provide solutions that are uniquely tailored to customer needs. By cultivating close relationships, partnerships create an environment in which innovative ideas can flourish. The collective expertise of all parties involved enables the development of solutions that work seamlessly, delivering better results and faster results to customers. This level of collaboration ensures that the solutions not only meet customer requirements but also exceed their expectations.

Streamline communication

Another major advantage is better communication. By forging close relationships between end users, vendors and local partners, communication barriers are broken down. This seamless flow of information enables a deeper understanding of the customer’s unique challenges and requirements. This avoids unwanted delays in information transfer, which can slow down projects.

“I talk to Robotiq’s sales and support team on a weekly basis. I know people by name and I have their cell phone numbers. Whenever I need something, there’s always a quick answer.”

Gina Kim, Robotics Sales Specialist at Olympus Controls

This level of accessibility and responsiveness significantly benefits partners and customers, especially when time is of the essence. Quick troubleshooting and timely support are invaluable, especially when a customer is eager to set up and operate a newly purchased product.

Develop buying tendencies

Over the last two decades, there has been a marked shift in customer buying tendencies, moving away from transactional purchases towards preference for turnkey solutions.

In previous years, customers would purchase individual components and carry out the integration process themselves. However, around 2008, a significant change occurred with the financial crisis: companies reduced the size of their internal engineering team, which put more pressure on the remaining team. Customers, short on time and resources, seek more comprehensive solutions from their distribution partners.

This transition aligns with customers’ growing expectations for complete systems that can be seamlessly integrated into existing production facilities or assembly lines. For example, when it comes to palletizing, a customer may already own a conveyor and handle the palletizing process manually. In such cases, they were looking for a solution that could easily fit into their end-of-line palletizing station, allowing for rapid implementation and minimal disruption to existing processes.

This shift was driven by a desire to increase efficiency and reduce time to market. Customers no longer want to spend significant resources configuring and integrating the individual components themselves. Instead, they value the ability to get a solution up and running in a fraction of the time. By opting for a turnkey solution, customers can speed up their production processes and focus on their core competencies, ultimately driving productivity and overall success.

Robotiq and Olympus Controls’ ability to adapt to these evolving customer demands is a testament to their commitment to providing comprehensive solutions. Both companies have positioned themselves as trusted partners that go beyond providing individual parts. They offer integrated solutions, backed by design engineering expertise, to ensure customers seamlessly receive a turnkey system that meets their specific requirements.

Ready-to-use solution?

Turnkey solutions are comprehensive, ready-to-use solutions that enable customers to streamline their implementation processes. When selecting a turnkey solution, customers can simply place a purchase order and, upon delivery, get the system up and running with the push of a button. This seamless integration eliminates the need for complex configurations and time-consuming setups, providing customers with immediate functionality and operational efficiency.

From a development point of view, turnkey solutions are not static products but dynamic products. It is designed to evolve and adapt to changing customer needs. As new versions and improvements are developed, the turnkey solution lives on and continues to evolve. Thus, the customer buys a solution that continues to evolve and improve over the long term. This adaptability allows customers to stay ahead of the curve, maximize productivity and ensure their future operations.

Customers can rely on the fact that their investment is not limited to a one-time purchase but rather actively developed and improved solutions.

Benefit from a turnkey solution

Adoption of turnkey solutions has been driven by the many benefits they offer customers. In today’s marketplace, there is an increasing demand for products that are not only easier to use but also provide fast implementation, high quality, and simplicity for new engineers and technicians on the production floor. These factors have become significant motivators for customers when making purchasing decisions:

Upgraded Return on Investment (ROI): One of the main benefits is reduced installation time compared to traditional, fully integrated lines. By streamlining the deployment process, customers can reduce downtime and start realizing the benefits of solutions more quickly. This faster time-to-value translates to better ROI, enabling customers to maximize their investment and achieve operational efficiencies more quickly.

Standardization and Scalability: Turnkey solutions give customers the opportunity to standardize their operations on a single solution: operators do not need to learn different solutions for different production lines. Additionally, if the facility is expanded, a turnkey solution can serve as the backbone for future expansions lean robotics methodology. This standardization simplifies training and reduces complexity, enabling smoother operations and increased productivity.

Single Point of Contact and Project Management: Customers benefit from having a single point of contact to guide them through the deployment process. Instead of dealing with multiple vendors and the challenges of assembling multiple components on-site, customers can rely on a dedicated project management approach. This streamlines communication, coordination, and problem solving, resulting in a more efficient and smoother implementation experience.

Long term relationship

Robotiq emphasizes its focus on building long-term relationships and servicing repeat projects. This commitment to a long-term partnership ensures that customers receive consistent support, continuous improvement and continuous innovation. By maintaining these relationships, companies can better understand their customers’ evolving needs and provide solutions that are in line with their long-term goals.

But what sets the Robotiq partnership apart is its unwavering focus on exceptional service. Recognizing that successful collaboration goes beyond the initial transaction, Robotiq and its partners are committed to providing ongoing support, training and expertise. This dedication to comprehensive customer service ensures that businesses are able to fully exploit the potential of their robotic solutions, generating real results and superior returns on investment.

Tangible benefits result from this collaboration, from co-innovation and access to cutting-edge technology to simplified implementation processes and optimal system performance. This strong partnership contributes to Robotiq’s mission of providing turnkey solutions and outstanding services to their valued customers.

Robotiq’s strong alliance empowers partners to deliver exceptional value and drive more customer success. Choosing Robotiq as a partner means embracing collaboration, innovation and opportunities to stand out in a competitive market.

To see how this partnership has recently contributed to client success and satisfaction, discover our Case Study on Cascade Coffee.

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