Meta Platforms, Facebook’s parent company, made waves on July 6 with the launch of their new platform, Threads, in 100 countries around the world. Designed as a direct competitor to Twitter, this social media network aims to revolutionize the public conversation.
Elon Musk, owner and former CEO of Twitter, wasted no time criticizing Threads, branding it a copycat project. However, Mark Zuckerberg, CEO and founder of Meta Platforms, revealed that Threads garnered a staggering 100 million signups in just four days, a feat that took Twitter five years to achieve.
Serving as the sister app to Instagram, Threads requires users to have an Instagram account in order to create a Threads page. It incorporates familiar Twitter features such as liking, commenting, reposting and sharing. Interestingly, it also offers some exclusive features, such as 500 characters per thread and the ability to share videos of up to five minutes, usually limited to subscribed Twitter users.
Despite these similarities, Threads lack certain Twitter advantages such as direct messages, hashtags, and trending stories. Instagram CEO Adam Mosseri emphasized that Threads is not meant to be a replacement for Twitter but rather as an open, community-centric alternative to Instagram’s existing user base.
Some have speculated that Mosseri’s remarks were a subtle response to Musk’s recent efforts to increase Twitter’s revenue by promoting paid verification options and limiting the number of daily tweets that can be seen by users. However, Meta is denying allegations made by Twitter lawyer Alex Spiro, who claims that former Twitter employees at Meta used inside information to design Threads. The situation has yet to escalate into a massive lawsuit.
As the internet buzzes with comparisons between Threads and Twitter, the micro-blogging giant is taking a proactive stance. With the debate still ongoing, users are eagerly awaiting the outcome of this clash between the two influential social media platforms.
The launch of Threads Meta has generated significant attention and controversy. With fast sign-up rates and a unique mix of features, Threads provides a legitimate challenge to Twitter’s dominance in the micro-blogging space. Accusations of inside information and Meta’s denials only added fuel to the fire, making the clash of the social media giants all the more interesting.