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Google Introduces New Policy for Blockchain-Based Content on Play Store

Tech giant Google has announced a new policy aimed at supporting blockchain-based content on its Play Store. The policy will require content such as non-fungible tokens (NFTs) and other blockchain-based applications to comply with specific guidelines in order to remain on the platform. Google’s main goal is to ensure user safety while encouraging innovation and creativity within the blockchain ecosystem.

In its statement, Google emphasizes its commitment to providing a safe environment for its users. The “Blockchain-Based Content Policy” will focus on content involving “tokened digital assets secured on the blockchain.” Developers will be asked to explicitly disclose if their app or game involves the sale or acquisition of tokenized digital assets, such as NFTs. This declaration can be made via the “Financial Feature declaration form” on the Play Console Application Content page.

In addition, developers will be prohibited from promoting or glorifying the earning potential of gaming or trading activities within their applications. This policy aims to prevent misleading or deceptive practices that might misrepresent the true value or purpose of tokenized digital assets.

The policy also addresses gamification of NFTs, stating that gamers cannot exchange NFTs purchased in-game for real-world monetary values. Instead, policy advises that these NFTs be used in games to enhance users’ experience or advance their progress.

Google provides examples of scenarios where a developer might accidentally violate a policy. For example, creating an app that sells bundles of undisclosed NFTs or developing paid social casino games that reward NFTs will be considered non-compliant.

The rollout of the new policy is scheduled to begin later this summer with a number of developers testing the experience. A wider rollout is planned for later in the year.

Google’s initiative to set guidelines for blockchain-based content on the Play Store demonstrates its commitment to protecting users and maintaining a safe environment. By striking a balance between innovation and security, Google aims to support the growth and development of blockchain technology on its platform.

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