Google will Allow Non-Fungible Tokens (NFT) in Android Games and Apps

Google announced on Wednesday that it will allow developers to incorporate Non-Fungible Tokens (NFTs) into their Android games and apps, providing clear guidelines and transparency for blockchain game developers. The new rules, slated for full implementation by the end of the year, aim to improve user experience and promote adoption of blockchain technology.

According to a Google blog post, blockchain game developers will be asked to disclose the game’s status as a blockchain game on the Google Play Store content page. In addition, they must notify the user if any in-app product within the Android game has a corresponding NFT. Specifically, Google will allow NFTs to unlock in-app content, wherever NFTs are purchased, as opposed to Apple’s current limitations.

The updated policy emphasizes transparency with users regarding tokenized digital assets. Google’s new rules prohibit developers from promoting or glorifying any crypto trading activity or NFTs, ensuring compliance with its Gambling, Games and Contests with Money policy. In-game NFTs may be offered to players, but cannot be wagered, nor are sweepstakes permitted.

It should be noted that Google Play’s revenue comes primarily from service fees, with only developers who sell paid apps or in-app access to content or digital services incur these fees. More than 99% of developers fall into the 15% service fee bracket or less.

Publishing apps on the Apple App Store requires compliance with the App Store Review Guidelines, which provide developers with a clear set of rules regarding what content is allowed. Failure to comply with these guidelines may result in the application being rejected or removed from the App Store.

NFTs are digital assets based on blockchain technology, commonly associated with Ethereum and Polygon. Unlike cryptocurrencies, NFTs represent unique items such as works of art, collectibles, or virtual real estate, with each token being distinct and indivisible.

Google’s decision to allow NFT integration in Android games and applications highlights the growing recognition and adoption of blockchain technology and the potential of NFTs to enhance user experience in digital ecosystems.